J.C. Newman Introduces Limited-Edition Brick House Cigar 

J.C. Newman Cigar Company will release its first Tobacconist Association of America (TAA) exclusive brand, Brick House Ciento por Ciento. 

Brick House Ciento por Ciento offered as TAA exclusive

Handcrafted in J.C. Newman’s Nicaraguan factory, Puros de Estelí Nicaragua, S.A. (J.C. Newman PENSA), Ciento por Ciento only uses tobaccos grown in the rich, volcanic soils of Nicaragua. It is the first Nicaraguan puro blend in the Brick House line, hence the name, which means 100% in Spanish. The wrapper is a Habana-seed, corojo leaf grown in the Jalapa Valley which encloses binder and filler from three of Nicaragua’s mountainous regions. 

Production has been limited to 500 boxes and is only available for purchase by TAA members. The cigars will only be available for purchase at the 2019 conference and will ship by the end of May. At that time, a list of retailers where the cigar is available for purchase will be released.

Brand: Brick House Ciento por Ciento

• Size: 6 1/4 X 54
• Box Count: 25

About J.C. Newman Cigar Co.

Founded in 1895 by Julius Caeser Newman, J.C. Newman Cigar Company is the oldest family-owned premium cigar maker in America.  J.C. Newman rolls its El Reloj, Factory Throwouts, and Trader Jacks cigars by hand-operated, vintage cigar machines at its historic cigar factory in Tampa, Florida.  It also hand rolls its Brick House, Perla del Mar, El Baton, and Quorum cigars at the J.C. Newman PENSA cigar factory in Estelí, Nicaragua.  J.C. Newman’s Diamond Crown, MAXIMUS, Julius Caeser, and Black Diamond cigars are handmade by Tabacalera A. Fuente in the Dominican Republic.  With its longtime partners the Fuente family, the Newmans founded the Cigar Family Charitable Foundation, which supports low-income families in the Dominican Republic with education, health care, vocational training, and clean water. 

Ciento Por Ciento Retailers

Our Hottest-Selling New Cigar in 100 Years

Without a doubt, Brick House Double Connecticut is our family’s fastest-selling new cigar in more than 100 years. With a unique blend of Connecticut and Nicaraguan tobaccos and a smooth, rich taste, Brick House Double Connecticut has taken the American cigar market by storm and earned accolades from cigar reviewers around the world. The secret to Brick House Double Connecticut’s success is its tobacco,
construction, and price.

The Double Connecticut Tobacco

What I love about Brick House Double Connecticut is that it marries classic “Old World” premium cigar tobaccos from Connecticut with bold and flavorful “New World” tobaccos from Nicaragua.

For nearly 400 years, farmers have grown premium cigar tobaccos in the Connecticut River Valley outside of Hartford. William Thrall was one of the first settlers in Connecticut shortly after it became a British colony. In the 1640s, he started growing tobacco on his plot of land and began a legacy that has now spanned more than 10 generations. In 1911, his descendant, O.J. Thrall, helped develop the method for growing tobacco under the cloth – what we know as Connecticut Shade – to produce fine, smooth wrapper leaves. We proudly wrap Brick House Double Connecticut with Connecticut Shade grown by the Thrall family, the authentic pioneers of Connecticut Shade.

The binder in Brick House Double Connecticut is Connecticut Broadleaf – the most famous premium cigar tobacco grown in Connecticut. Our Broadleaf binders have an equally impressive pedigree. John Foster’s ancestors began farming in Northwestern Connecticut in 1790. More than two centuries later, they are still cultivating the same land. John and his family grow Brick House Double Connecticut’s Broadleaf binder.

The point here is that Brick House Double Connecticut contains two of the finest cigar tobaccos in the world. Unlike some other cigars that save money by using so-called “Connecticut” tobaccos that actually are grown in other countries, Brick House Double Connecticut features real, genuine Connecticut Shade and Broadleaf, grown by two long-established American families who have demonstrated a commitment to quality for hundreds of years.

We pair these two outstanding Connecticut tobaccos with a complex and flavorful blend of Nicaraguan filler tobaccos. In contrast to the “Old World” tobaccos grown in Connecticut for centuries, farmers first started planting cigar tobacco in Nicaragua after the Cuban Revolution in the 1960s. This newness can be seen in the bright, bold flavors that make Nicaraguan tobaccos world famous.

For Brick House Double Connecticut, we selected a blend of long filler tobaccos grown in three different valleys in northern Nicaragua by three of the finest tobacco-growing family companies: Aganorsa, Oliva, and Perez. We chose this unique blend because these filler leaves compliment each other to create a vibrant bouquet of flavors. To enhance the cigar’s construction, we wrap the filler with a secondary binder from Nicaragua. Unlike others, we age our filler tobaccos, which enhances the taste of the leaves but removes any harshness.

The Construction of the Cigar

My grandfather, Stanford J. Newman, believed that every cigar had to be perfect because if a consumer smoked a flawed one, he may never try that cigar again. Although it is very difficult to make a handmade product like Brick House Double Connecticut perfect every time, perfection is our obsession.

As our J.C. Newman PENSA cigar factory in Esteli, Nicaragua, we have a very rigorous quality control process to ensure that each cigar meets my grandfather’s very high standards:

First, an immediate supervisor in our rolling room physically inspects every Brick House cigar before itis allowed to leave the cigarmaker’s table.

Next, Brick House cigars move to our inspection room where our trained inspectors closely examine each cigar, one by one, again before allowing them to enter our aging rooms.

Last, after completing the aging process, a quality control inspector in our packing department re-inspects every Brick House a final time and sorts them by color to ensure a uniform presentation in each box.

Handcrafting cigars is a slow and labor-intensive process. We do not take any shortcuts and strive for perfection. The end result is that Brick House Double Connecticut is an outstanding cigar.

An Amazing Stick at a Competitive Price

There are countless cigar brands from Nicaragua.

The truth is that our Brick House cigars are of the same quality and caliber as the average $10 Nicaraguan cigar. We just happen to sell our Brick House cigars for a lot less so they retail for around $6 instead of $10.

How do we do it? It is pretty simple:

First, we own our own factory. Brick House cigars are rolled in our J.C. Newman PENSA factory in Esteli. This means that there is no factory owner, importer, distributor, or other middlemen who have to be paid and make a profit.

Second, J.C. Newman PENSA is the second largest cigar factory in Nicaragua. It is very clean, efficient, and well run. Our economies of scale allow us to have lower operating costs than the many smaller Nicaraguan factories.

Third, we are an old, long-established family company. Because we have been handcrafting cigars for four generations and 123 years, we have lower profit margins than most of our competitors.

Together, this allows us to sell Brick House for a fraction of the cost of its Nicaraguan peers, making Brick House an outstanding value for your customers.

From the highest quality tobaccos to its superior construction to its affordable price, it is no secret why Brick House Double Connecticut is our family’s hottest-selling new cigar brand in 100 years. If you are not featuring Brick House Double Connecticut in your humidor, you are missing out on one of the finest and most successful new cigars in the world.

Premium cigars, however, are not our only handcrafted product. All of our Diamond Crown and Craftsman’s Bench humidors and cigar accessories are also handmade as well. Each one is constructed individually, one at a time, by hand, with the same care and dedication as a premium, handmade cigar.

My uncle, Bobby Newman, and I recently visited the factories that hand craft our Diamond Crown and Craftsman’s Bench humidors and cigar accessories. As a four-generation, family business, we are personally invested in our products and are regularly present in all of our factories to ensure that our products consistently meet our family’s high standards of quality.

Diamond Crown Humidors

From start to finish, each Diamond Crown luxury humidor is handcrafted. The process is elegantly simple:

1. First, craftsmen assemble natural wood to form a six-sided box. There is no lid yet – the humidor is simply a box that is fully enclosed on all six sides.
2. After passing the first of four quality control inspections, the humidor receives its first coat of varnish. It is then left to rest and dry for 24 hours. This process is repeated, again and again, 14 times. In total, it takes two weeks just to apply the gorgeous and luxurious high gloss finish to a single humidor.
3. After the second inspector carefully inspects the finish, a craftsman carefully cuts the lid is into the humidor, installs top quality brass hardware, and lines the humidor with genuine Spanish cedar.
4. The third inspector checks the alignment of each lid and each humidor’s seal before a craftsman carefully cleans and hand polishes its exterior. He then stamps the Diamond Crown logo on the humidor.
5. Lastly, the humidor is wrapped in a felt bag for protection and placed in a luxurious presentation box before the fourth inspector examines the package one final time and allows it to leave the factory.

Other companies make humidor lids and bottoms separately in an assembly-line fashion in order to save money. We do not do this. Instead, we fully finish a six-sided box before cutting the lid in order to ensure that the wood grains of the top and bottom of each humidor match and that each humidor’s seal is perfect. Working slowly and meticulously, it takes nearly a month to make a Diamond Crown humidor. Because of the natural variations in wood grains, no two Diamond Crown humidors are the same.

Diamond Crown Leather

Our Diamond Crown luxury leather cigar cases are handcrafted by master artisans on the northern coast of Spain near the French border. These craftsmen are continuing a centuries-old tradition of hand-making high-quality leather goods.

The process starts with calfskins that are hand-selected for our Diamond Crown leather cigar cases. We use hides from young cows because they are softer and more supple. They are also lighter while still very durable.

We naturally tan the leather using vegetable dyes. This is an organic, environmentally friendly process that dates back to 6000 BCE. Artisans use bark and other vegetable tannins to naturally color the leather. Vegetable tanning highlights the natural grains of the leather and allows it to develop a natural patina over time.

A craftsman next cuts the necessary pieces for each cigar case from the same hide in a way that accentuates the natural grain of the leather. All of the pieces for each case are cut from the same hide to ensure that everything matches. Using old-world tools, the craftsman then hand assembles the cigar case and adds a soft lining.

Once assembled, the case is soaked in water so that it becomes pliable. Then, the craftsman uses molds from ash wood and hand tools to form each case into the proper shape to protect handmade cigars. This is a very slow and complex process, requiring tremendous skill and experience.

After each case is dried, it is finally hand polished and finished to give it a bright shine before being carefully inspected and placed in felt bags and a luxurious gift box. This commitment to quality and old-world tradition is why there are no finer leather cigar cases on the market than our Diamond Crown.

Craftsman’s Bench Accessories

Similarly, each of our Craftsman’s Bench cigar accessories is handcrafted. Our all natural wood humidors are built by hand, piece by piece. Our cigar cases are made from genuine leather and are cut and assembled by hand. Even with our cigar cutters, each blade is hand polished and then hand assembled, and inspected by hand before being branded with our logo. The main difference with our Craftsman’s Bench humidors and cigar accessories is that we use value-priced components and employ economies of scale to deliver more affordable products than our Diamond Crown luxury humidors and cigar accessories.

Our J.C. Newman PENSA cigar factory in Estelí, Nicaragua is a beautiful, large, sprawling complex on a hill along the western edge of town. As the second largest cigar factory Nicaragua, we roll 100,000 cigars by hand there each day. J.C. Newman PENSA is large, clean, and efficient. I love visiting our factory and working alongside our wonderful and dedicated team.

My grandfather, Stanford J. Newman, taught me that “the good leaves take care of themselves.” What he meant was that it is very important to check on the quality of our tobacco and cigars to make sure that there are no “bad leaves.”

When I arrive at J.C. Newman PENSA, I think of my grandfather’s words and head to two places first: our tobacco warehouse and cigar inspection room. Because you cannot make quality cigars without quality tobacco, I am obsessed with checking on our tobacco inventory. I want to see the bales aging in our warehouse, and I want to know if our supervisor, Danilo Romero, has any concerns.

After seeing our premium cigar tobaccos, I then visit our inspection room. I want to see the cigars that our quality control inspectors are examining – not only the ones that have passed inspection, but also the cigars that have failed inspection. I talk with our inspectors about what they are looking for and any trends they are seeing. Spending time here is very important to me because I want to make sure that our very high quality control standards have not wavered.

As a handcrafted, natural product, we all know that cigars are not always perfect. Many of our competitors sell their cigar rejects in bundles. Those bundled cigars have failed inspection. Quorum is very different. Our Quorum cigar bundles only contain cigars that have passed our rigorous, four-step quality control process. Even a small cosmetic flaw that is barely noticeable will cause a Quorum to be rejected. While many of our competitors’ bundles are rejects, we want our Quorum cigars to be perfect.

The reason why Quorum is the top-selling cigar from Nicaragua is simple: its high quality and low price make it the best value of any cigar on the market.

Quorum’s Four-Step Quality Control Process

My great-grandfather preached that every cigar had to be perfect – no matter what its price. If a customer is paying for a cigar, he believed,

it needed to be flawless. We apply this mantra to Quorum by employing a rigorous, four-step, quality control process at J.C. Newman PENSA:

1. First, we check Quorum bunches in a Drawmaster, which measures the draw using a magnehelic gauge. Any bunch that is exceeds 50% resistance is rejected.
2. Second, an immediate supervisor in our rolling room physically inspects every Quroum cigar before he allows it to leave the cigar maker’s table.
3. Next, Quorum cigars move to our inspection room where our dozen trained inspectors closely examine each cigar, one by one, again.
4. Lastly, after completing the aging process, a final quality control inspector in our packing department inspects every Quorum again and sorts them by color to ensure a uniform presentation in each bundle.

At any point during this process, if an inspector discovers anything from a small tear in the wrapper, to a cap that is slightly off center, to a soft foot, the cigar is immediately rejected. Period. Throughout J.C. Newman PENSA, we track all cigars using barcodes and scanners, enabling us to hold the rollers, bunchers, and supervisors accountable for every deficient cigar. When you sell a Quorum cigar, we want you to have complete confidence that the cigar will be perfect – every time.

Why Show Off Our Quorum Rejects?

The featured image in this post shows 4 Quorum cigars, all of which failed inspection. The best way to sell a product is to talk about all of the things that make it wonderful and attractive. I want you and your customers to buy more Quorum cigars. So why I am showing you our Quorum rejects?

The reason is simple: because you will never see these bad cigars in your store. Our rigorous, four-step quality control process prevents them from reaching shelves. I am telling about our rejects because I want you to have full confidence in Quorum. As a 124-year old, four-generation family business, my family and I personally stand behind all of our products. We are obsessed with the quality of our Quorum cigars so that you and your customers never have to worry about them.