El Reloj Turns 111

Next week, our factory, El Reloj, is turning 111 years old, and we want you to help us celebrate!

Join us on Wednesday, March 31, for free tours*, guest lectors, and special factory store ‘1910 Pricing.’

We’re offering six free tour slots throughout the morning, and from 10 am – 12 pm, we will have guest lectors including The Columbia’s Richard Gonzmart, publisher of La Gaceta, Patrick Mantiega, and fourth generation Tampeño and host of The Tampa Natives Show, Mario Nuñez! They’ll be reading to our hand rollers on the third floor and when you stop in to see, it’ll feel just like you’re back in the early 1900s!

We’ll also be offering free coffee from Foundation Coffee Co. from 9 am – 11 am! Their mobile espresso station will be ready to whip up a drink for you to pair with your favorite J.C. Newman cigar.

As a bonus, when you make any purchase from the factory store, you’ll be eligible to purchase an El Reloj cigar at the 1910 price of $0.05! But you’ll have to come early – we’re only selling 111 cigars in honor of the 111th birthday!

Join us for the whole day:

  • Factory opens at 9 am
  • Free coffee from Foundation Coffee Co. pouring from 9 am – 11 am
  • Free Tours beginning at 9:30 am
  • Guest Lectors
    • 10 am: Eric Newman
    • 10:15 am: Bobby Newman
    • 10:30 am: Mario Nuñez
    • 10:45 am: Manny Leto
    • 11:00 am: Richard Gonzmart
    • 11:30 am: Patrick Mantiega

*Due to Covid restrictions, we are only allowing 9 people per tour – we strongly advise that you make a reservation ahead of time to guarantee your spot.