Cardboard Display Assembly

El Reloj, the Last-Operating Cigar Factory

in the “Cigar City” of Tampa, Florida

When it was built in 1910, El Reloj was considered to be the largest and finest cigar factory in the world.  Of Tampa’s 150 cigar factories, El Reloj is the last one still operating.  El Reloj is listed in the National Register of Historic Places as part of the Ybor City National Historic Landmark District.

Visiting El Reloj today is like walking back in time.  Inside its iconic red brick exterior, the Newman family rolls cigars in El Reloj just like they have been doing for more than a century using traditional handcrafted techniques and antique, hand-operated machines. 

El Reloj is open to the public on weekdays from 9:00 a.m. to 5:30 p.m., although visitors are strongly encouraged to arrive before 3:00 p.m. when cigar rolling stops.  Visiting J.C. Newman’s cigar museum, theater, rolling room, and factory store is free.  Guided factory tours are available via the link below for charge of $15 per adult and $12 per person for seniors, students, and veterans. 

el reloj cigar factory theater
el reloj tampa cigar factory rolling floor. three handrollers.


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