Welcome to America’s Oldest Family-Owned Cigar Manufacturer Experience


In 1954, J.C. Newman Cigar Company moved from Cleveland, Ohio to the historic El Reloj factory in Tampa, Florida. Built in 1910, El Reloj serves as the international headquarters for J.C. Newman and is the only factory still manufacturing cigars in Cigar City.

In honor of our family’s 125th anniversary and the factory’s 110th anniversary, our iconic factory has undergone a restoration project to highlight its historic beauty, and we’re opening the doors to the public.

Our retail store, and three floor museum is free to the public, M-F, 9 a.m. – 5:30 p.m., with tours available Monday, Thursday, and Friday. For a behind the scenes tour, you can book your tickets online below.

Assist us in making El Reloj a destination for cigar and history lovers alike by visiting our Tampa, FL factory! Whether you smoke daily or have never before picked up a cigar, we will have something for everyone.

tampa event factory cigars and champagne

In our factory store, we have gifts made my local artisans, as well as a selection of cigars from Arturo Fuente, J.C. Newman, and other Ybor City brands. Join us for a smoke before or after your tour at our bistro tables located just outside the factory in the beautiful Florida sun!

Learn all about how we’re keeping you and other guests safe during your visit on our health and safety page.

This hour fifteen-minute tour is a top to bottom exploration of El Reloj, the only cigar factory still in operation in Cigar City, (Tampa, FL). This tour takes guests through the process of cigar making both by hand and on antique cigar machines, the Newman family legacy, the history of Cigar City, and much more. Three stories high, and one city-block long, this historic cigar factory will please cigar enthusiasts, history buffs, and those with interests in manufacturing and technology. The cost for the tour is $15 for Adults, and $12 for Seniors, Students, and Veterans.

This tour is available Monday, Thursday, and Friday at 9:30 a.m. and 1:00 p.m. Due to cigar production and Covid-19 these are the only times we can accommodate tours. To ensure your desired tour time is available, please pre-book your tour below.

Interested in Booking a Group Tour?

Use this form to inquiry about group tours of 10 people or more. To book a tour for fewer than 10, use the “book now” button above.

In addition to weekends, these tours are also not available on the following dates in 2021: January 1, January 18, April 2, May 31, July 5, September 6, November 25, December 24, December 31.

Tour and Experience Reviews

2701 Sixteenth Street
Tampa, FL 33605

(813) 248-2124

MON – FRI: 9 A.M. – 5:30 P.M.

MON – FRI: 8 A.M. – 5 P.M.

In addition to weekends, the factory store and museum are not open on the following dates in 2021: January 1, January 18, April 2, May 31, July 5, September 6, November 25, December 24, December 31.









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