Museum & Factory Store

Visit the Last-Operating Cigar Factory in the “Cigar City” of Tampa, Florida.

We offer tours three times a day, Monday through Friday at 9:30am, 11:30am, and 1:00pm EST



Explore our three-level museum which details the rich history of J.C. Newman Cigar Company, Ybor City and the art of cigarmaking. The museum is free and open to the public. The museum is free and open to the public.

If you would like to book a guided tour, please click the link below.



We carry a large variety of cigars and unique products from local vendors throughout the Tampa Bay Area. Learn more about some of our store partners.

el reloj cigar factory theater


Visit our theater on the 2nd floor of El Reloj. Here, you can choose from a catalog of videos featuring interviews with the Newmans, historic cigar industry stories and rare audio of our founder J.C. Below are a few sneak peeks of videos featuring our 2nd generation owner, Stanford Newman, telling stories of his time in the industry and his family life.

Nothing’s Ever Perfect

Stanford’s Advice

J.C. as a Father


Journey up to the third floor to watch our Master Hand Rollers craft our premium J.C. Newman cigars at El Reloj or sign up for a private hand-rolling class with our Master Hand Rollers.

Take a Virtual Tour through our Historic El Reloj Cigar Factory


2701 N 16th St.
Tampa, FL 33605

Visiting Hours

Mon – Fri: 9 A.M. – 5:30 P.M.


(813) 248-2124