Brunch With the Newmans
Saturday, December 5, 2026
Tampa is welcoming cigar lovers from near and far, and we’re opening our doors for a special Saturday at El Reloj!
Join us on December 5 to explore our historic cigar factory, discover more than 130 years of cigarmaking tradition, and enjoy a day of cigars, history, and good company. Whether you’re joining us for a special brunch, booking a factory tour or cigar rolling class, or simply stopping by to enjoy the atmosphere, there are plenty of ways to spend your Saturday with us.
No reservations? No problem! Our Factory Store and Cigar Museum will be open from 9 a.m. to 5 p.m. for guests to shop and explore at their own pace. Across the street, Cigar Workers Park will be open for visitors to relax with a cigar and enjoy a cocktail or other beverage from our outdoor bar, all in the shadow of El Reloj’s historic clock tower.
And for one Saturday only, we’re breaking one of our usual rules! In celebration of the many cigar enthusiasts visiting Tampa for the festival, guests will be invited to enjoy a cigar while participating in our guided factory tours.
Explore the day’s offerings and plan your visit below.
SATURDAY BRUNCH TOUR PACKAGE
Start your Saturday with a special brunch experience at El Reloj!
Indulge in a delectable brunch menu, a breakfast cocktail, and a premium J.C. Newman cigar paired with a guided tour of America’s last operating cigar factory.
Choose from two time slots: a 9 a.m. guided tour followed by brunch at 10 a.m., or brunch at 10 a.m. followed by an 11 a.m. guided tour.
This exclusive experience offers a unique opportunity to enjoy the factory in a relaxed setting while celebrating the traditions that have defined J.C. Newman for generations.
Advance tickets are required. Space is limited.
Discover the Art of Cigar Making
Prefer a standalone experience? Reserve your spot on a guided tour or cigar rolling class, available at select times between 9 a.m. and 5 p.m.
GUIDED FACTORY TOURS
Step inside El Reloj and discover how cigars are made. Explore our factory, discover the Newman family legacy, and see traditional cigarmaking techniques in action. Advance reservations recommended. This experience does not include the brunch package.
HAND ROLLING CLASS
Try your hand at the art of cigar making. Learn traditional handrolling techniques from our experienced guides and discover the craftsmanship behind every cigar. Advance reservations recommended. This experience does not include the brunch package.
Explore at Your Own Pace
No reservations are needed to visit our museum, shop the Factory Store, or enjoy Cigar Workers Park. Explore at your own leisure from 9 a.m. to 5 p.m.
Cigar Museum
Discover the history of J.C. Newman and Tampa’s cigar industry through exhibits, historic photographs, and artifacts that tell the story of more than a century of cigar making. Explore the museum at your own pace throughout the day.
Factory Store
Browse our selection of premium cigars, cigar accessories, and exclusive merchandise. Whether you’re picking up an old favorite or discovering something new, our team is here to help you find the perfect cigar.
Cigar Workers Park
Make yourself at home in Cigar Workers Park, our outdoor gathering space across the street from El Reloj. Find a comfortable spot, light up your favorite cigar, and enjoy the Florida sunshine. A cash bar will be available for beverage purchases throughout the day.
BOOK YOUR EXPERIENCE
Make a weekend of cigars in historic Ybor City!
After spending Saturday with us at El Reloj, head to the Ybor City Cigar Festival on Sunday, December 6, in historic Centennial Park. This free community event brings cigar enthusiasts together to celebrate Tampa’s cigar heritage.
Learn more about the festival at www.yborcigarfestival.com.