Smoking with Pride

Smoking with Pride

My very first experience with cigars was at the ripe age of 18 at a high school graduation. As the boys who were becoming men gathered around in their caps and gowns to light up their first cigars, I refused to sit by and watch. With a very ‘anything you can do, I can do better’ attitude, I approached the young men, grabbed a small, light cigar that I’d eventually come to know as “infused,” and let one of the nearby adults – the real adults –  show me how to cut and light.

With each puff I grew more and more fond, and as with everything else in life as I grew up, my palate changed. I began gravitating towards darker cigars, stronger cigars, thicker cigars. Before long, I was the aficionado amongst my group of friends – a rarity at my small, private college. It was a mixture of luck, passion, and a great friend that I came to work at J.C. Newman, and my time here has brought me nothing but pride.

Accepting a digital marketing role at J.C. Newman was a dream come true; but not just because of the cigars. My interview for the role was conducted by three women. The second interview was conducted by an additional two; I realized the people I’d be working directly under would be women. I had attended an all-girls high school, had joined a sorority in college, and admired my mother – a beautifully strong woman with an even stronger sense of will. Working under women was an absolute goal of mine, and if the cigars weren’t enough of a draw, the management certainly was.

and if the cigars weren’t enough of a draw, the management certainly was.

I graciously accepted, and only after my first few days flipping through old biographies, did I realize the importance of women in the history of J.C. Newman.

Julius Caeser Newman was a brilliant and talented cigar maker. His mother however, played a crucial role in getting him his first cigar order.

Stanford Newman’s wife Elaine wore the pants in the relationship, by his own omission in his biography Cigar Family.

Aimee Cooks has been the HR and QA manager here for 30 years.

Eric Newman, a man I admire has said more than once, that our company would cease to exist without women. The ownership of this company recognizing the female contributions; also a dream come true.

I have never worked in such an environment. I am respected, and I am heard, and I am never asked if I need help with my cigar; invaluable.

J.C. Newman, and the Newman family, are champions for women, and I could not be more proud to work for such an incredible company with such a strong history, reputation, and dedication to making quality cigars.

Cigar Life Lakeland Diamond Crown Lounge

Cigar Life Lakeland Diamond Crown Lounge

As of November, Cigar Life in Lakeland, Florida is now a designated Diamond Crown Lounge!


Cigar Life: A Cigar Institution


For years, Mario and Patty Medina, owners and operators of Cigar Life Lakeland, have been friends of the Newmans, supporters of local nonprofits, and lovers of premium cigars.

Cigar Life opened almost three years ago, and ever since, has been renowned for a widely stocked humidor, relaxing environment, and above all else; superior customer service. The Facebook and Google reviews for Cigar Life number in the hundreds, each one more complimentary than the next.

“We have a 2,400 square foot lounge that meets the top criteria of what cigar smokers are looking for…no one leaves unsatisfied.”

But it’s not just the cigars that Mario and Patty bring to the public…it’s also the opportunity to give back.

Cigar Life hosts a yearly event to benefit the Southeastern Guide Dogs, an organization that Bobby Newman, Executive Vice President of J.C. Newman, has worked closely with for decades.

“After we attended Havana Nights last year, we were so moved by the cause. We have a huge veteran customer base, and so it fit well for us; it was something we really wanted to get behind.”


Elevating Diamond Crown

Though it has been made “official” on the dotted line, Cigar Life has been an advocate for the Diamond Crown line of cigars for years. While boasting a humidor filled with a number of premium and boutique brands, there is something about the Diamond Crown cigars that Mario and Patty keep returning to.

Diamond Crown has always had a big place in our hearts…we’ve always had an affinity for the Newman brands. We love the legacy they bring to the cigar industry. Who they are, what they do, and how they give back is a fit for us. Our core beliefs about customer service and quality align well with what the Newmans are doing.”

The legacy of Diamond Crown, and what it stands for – history, quality, patience, and elegance – match the mission and efforts of Cigar Life in a way that made them a natural fit as a Diamond Crown Lounge.

What you can expect from Cigar Life 

Cigar Life holds their annual anniversary party every January (find more information about their January 18th party here). Be sure you also mark February 29th on your calendar for the grand opening of Cigar Life as a Diamond Crown Lounge. More details are coming, so do not forget to follow along on our social media!


Cigar Life

Address: 5724 Florida Ave S, Lakeland, FL 33813
Phone: (863) 603-8495


M – Th: 11 am – 9 pm
F – S: 10 am – 10pm
SUN: 12 pm – 6pm

Investing in the Future

Investing in the Future

As the oldest, family-owned premium cigar maker in America, J.C. Newman Cigar Co. has 124 years and four generations of history. Although my great-grandfather’s legacy and the lessons we have learned along the way are an important part of our company’s culture, J.C. Newman is anything but stuck in the past.

In preparation for our 125th anniversary next year, my father, uncle, and I are making a series of strategic investments in our family business. Some of these changes are operational while others are more cosmetic. However, all of these are investments in our long-term future. Our one goal as a company is to continue our family’s four-generation tradition of handcrafting premium cigars for another four generations and 100 years. 

New Shipping Department

This summer we converted an old cigar box factory adjacent to El Reloj into a new, 10,000-square-foot, state-of-the-art shipping warehouse for Arturo Fuente and J.C. Newman cigars and accessories.  This modern facility is three times the size of our old ship-ping department.  It has significantly increased our shipping capacity and will allow us to provide faster order processing and delivery to our authorized retailers throughout the United States.



Expanded Capacity at J.C. Newman PENSA

The most important ingredient of any great cigar is high quality, aged tobacco.  There is simply no short cut to the years that it takes to properly ferment and age premium cigar tobacco.  As our sales of Brick House, Perla del Mar, Quorum, and our other brands continue to increase, we have run out of space to store and age our tobacco at our J.C. Newman PENSA factory in Estelí, Nicaragua.  Therefore, this month we are opening, a new, two-story tobacco warehouse adjacent to our factory so that we can increase our long-term tobacco inventory and ensure consistent blends for decades to come.

Restoring El Reloj

Our iconic El Reloj cigar factory in Tampa, Florida has been our home since my great-grandfather bought this historic building in 1954.  As a 109-year-old factory, however, El Reloj has been showing its age. This year we are investing in restoring El Reloj so that it can proudly continue Ybor City’s cigar legacy for another century. Among other things, we are replacing decades-old electrical systems and original plumbing.  We are reinforcing structural supports and repairing damaged floors.  We are updating our offices and restrooms throughout the factory and are rebuilding our terrazzo entrance steps. While all this work is taking place in El Reloj, we are still rolling 60,000 cigars per day and are shipping thousands of packages to customers around the country each week.


Creating the American Cigar Destination

When we rededicate El Reloj and reopen it to the public in early 2020, we will unveil what will become a premier destination for cigar tourists in the United States.  Our factory will be open to the public for tours.  We will have three floors of exhibits and event spaces, including a new, cigar museum with a theater showing historic cigar films.  We will have a new factory store showcasing cigars from Ybor City.  We will open a new handmade cigar factory on our third floor where we will roll The American and other cigars by hand.  We will have a rolling school where we will teach visitors how to roll cigars and will offer classes on cigar blending and tasting.  Just as wineries, distilleries, and breweries attract large crowds, we expect to welcome a thousand visitors per week to El Reloj next year. We hope that you will visit us!

J.C. Newman European Tour

J.C. Newman European Tour

J.C. Newman Hits Europe

In advance of the Intertabac cigar trade show in Dortmund, Germany, J.C. Newman Cigar Co. is traveling across the continent to meet our customers and friends in the EU and share our cigars, history, and family legacy.

Third- and fourth-generation owners Bobby and Drew Newman, Vice President of Sales and Marketing Cristal Blackwell-Lastra and International Sales Director Stefan Bastiaenssens will be visiting customers in Austria, Belgium, Germany, Holland, Latvia, Slovakia, Switzerland and the UK.  They will also be attending four public events listed below.

This year, J.C. Newman is unveiling a new booth at Intertabac.  We invite everyone attending the show to visit us in Hall 4. 


Event Dates

  • Saturday, September 14: « Marc Benden Zigarrenmesse

– Starting at 1 PM, join us for a mix and mingle followed by a J.C. Newman seminar with Drew Newman beginning at 6:30 PM. This event is now SOLD OUT. Get more information about this event here.

  • Saturday, September 14 in Switzerland: « Introduction of Cuesta-Rey in Switzerland » Manuel’s Lounge

–  Starting at 8 PM, join Bobby Newman at Manuel’s Lounge for drinks, cigars, and an overview of Cuesta-Rey and Brick House cigars. For full details on the event, click here.

  • Sunday, September 15 in the Netherlands : « Big Smoke Holland 2019

– Food and fun at a Restaurant Le Barrage in Alblasserdam with Drew Newman. This event begins at 12 PM.

– From 6 PM – 11 PM, join Bobby and Drew Newman as they share their family’s cigars with hundreds of cigar enthusiasts at the fourth annual Big Smoke in Cologne.