Investing in the Future

Investing in the Future

As the oldest, family-owned premium cigar maker in America, J.C. Newman Cigar Co. has 124 years and four generations of history. Although my great-grandfather’s legacy and the lessons we have learned along the way are an important part of our company’s culture, J.C. Newman is anything but stuck in the past.

In preparation for our 125th anniversary next year, my father, uncle, and I are making a series of strategic investments in our family business. Some of these changes are operational while others are more cosmetic. However, all of these are investments in our long-term future. Our one goal as a company is to continue our family’s four-generation tradition of handcrafting premium cigars for another four generations and 100 years. 

New Shipping Department

This summer we converted an old cigar box factory adjacent to El Reloj into a new, 10,000-square-foot, state-of-the-art shipping warehouse for Arturo Fuente and J.C. Newman cigars and accessories.  This modern facility is three times the size of our old ship-ping department.  It has significantly increased our shipping capacity and will allow us to provide faster order processing and delivery to our authorized retailers throughout the United States.

 

 

Expanded Capacity at J.C. Newman PENSA

The most important ingredient of any great cigar is high quality, aged tobacco.  There is simply no short cut to the years that it takes to properly ferment and age premium cigar tobacco.  As our sales of Brick House, Perla del Mar, Quorum, and our other brands continue to increase, we have run out of space to store and age our tobacco at our J.C. Newman PENSA factory in Estelí, Nicaragua.  Therefore, this month we are opening, a new, two-story tobacco warehouse adjacent to our factory so that we can increase our long-term tobacco inventory and ensure consistent blends for decades to come.

Restoring El Reloj

Our iconic El Reloj cigar factory in Tampa, Florida has been our home since my great-grandfather bought this historic building in 1954.  As a 109-year-old factory, however, El Reloj has been showing its age. This year we are investing in restoring El Reloj so that it can proudly continue Ybor City’s cigar legacy for another century. Among other things, we are replacing decades-old electrical systems and original plumbing.  We are reinforcing structural supports and repairing damaged floors.  We are updating our offices and restrooms throughout the factory and are rebuilding our terrazzo entrance steps. While all this work is taking place in El Reloj, we are still rolling 60,000 cigars per day and are shipping thousands of packages to customers around the country each week.

 

Creating the American Cigar Destination

When we rededicate El Reloj and reopen it to the public in early 2020, we will unveil what will become a premier destination for cigar tourists in the United States.  Our factory will be open to the public for tours.  We will have three floors of exhibits and event spaces, including a new, cigar museum with a theater showing historic cigar films.  We will have a new factory store showcasing cigars from Ybor City.  We will open a new handmade cigar factory on our third floor where we will roll The American and other cigars by hand.  We will have a rolling school where we will teach visitors how to roll cigars and will offer classes on cigar blending and tasting.  Just as wineries, distilleries, and breweries attract large crowds, we expect to welcome a thousand visitors per week to El Reloj next year. We hope that you will visit us!

J.C. Newman European Tour

J.C. Newman European Tour

J.C. Newman Hits Europe

In advance of the Intertabac cigar trade show in Dortmund, Germany, J.C. Newman Cigar Co. is traveling across the continent to meet our customers and friends in the EU and share our cigars, history, and family legacy.

Third- and fourth-generation owners Bobby and Drew Newman, Vice President of Sales and Marketing Cristal Blackwell-Lastra and International Sales Director Stefan Bastiaenssens will be visiting customers in Austria, Belgium, Germany, Holland, Latvia, Slovakia, Switzerland and the UK.  They will also be attending four public events listed below.

This year, J.C. Newman is unveiling a new booth at Intertabac.  We invite everyone attending the show to visit us in Hall 4. 

 

Event Dates

  • Saturday, September 14: « Marc Benden Zigarrenmesse

– Starting at 1 PM, join us for a mix and mingle followed by a J.C. Newman seminar with Drew Newman beginning at 6:30 PM. This event is now SOLD OUT. Get more information about this event here.

  • Saturday, September 14 in Switzerland: « Introduction of Cuesta-Rey in Switzerland » Manuel’s Lounge

–  Starting at 8 PM, join Bobby Newman at Manuel’s Lounge for drinks, cigars, and an overview of Cuesta-Rey and Brick House cigars. For full details on the event, click here.

  • Sunday, September 15 in the Netherlands : « Big Smoke Holland 2019

– Food and fun at a Restaurant Le Barrage in Alblasserdam with Drew Newman. This event begins at 12 PM.

– From 6 PM – 11 PM, join Bobby and Drew Newman as they share their family’s cigars with hundreds of cigar enthusiasts at the fourth annual Big Smoke in Cologne.